![]() ![]() Convert your social media followers: If someone follows you on social media, there’s a better chance that they’ll be interested in staying up to date with your brand via email.Update your email signature: If your salespeople regularly reach out to potential clients via email, you can score more subscribers by adding a small CTA to everyone’s email signature.Offer a freebie such as a high-value piece of content to encourage sign-ups. Host or sponsor an event: Webinars, workshops and networking events are perfect platforms for building your subscriber base.Include a newsletter opt-in when visitors sign up for the free trial. Use trial periods: Many software-as-a-service (SaaS) businesses utilize trial periods to convince potential customers to make a full purchase.Get the email addresses of your customers to send them receipts, updates and newsletters. Ask for email addresses upon checkout: People who purchase your products today are more likely to buy from you in the future compared to brand new leads.Use images and action-oriented language to catch the attention of blog readers. Use image-based calls-to-action: Adding eye-catching CTAs to your blog posts will encourage visitors to sign up for your list.Develop a landing page that previews the high-value asset, and ask for visitor email addresses in exchange for the download. Create a gated landing page: Gated content like eBooks and white papers are extremely useful for obtaining email subscribers.Here are some tactics you can use to start growing your newsletter subscriber list today: After building the newsletter itself, developing a strategy to gain subscribers is the next most important aspect of your strategy to consider. Building a Strong Subscriber ListĮvery reader you add to your subscriber list is a new opportunity to convert a lead into a paying customer. That means the content needs to help your readers in some way, whether that’s by keeping them informed on the latest industry trends and news or by providing tips and insights on a specific topic. The content within your newsletter should be highly relevant to your audience and it should provide immediate value. You’ll need to connect your customer relationship management (CRM) data to make that possible. Personalized content: When possible, include personalization elements such, as addressing the newsletter to each subscriber by name.Content layout: Using headers and subheadings will ensure that readers can easily navigate the newsletter and understand the content at a glance.Imagery: Depending on your brand, your newsletters should contain either vibrant photos, vivid illustrations or a combination of the two. ![]()
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